Snap says Apple’s changes to IDFA will interrupt demand; Unity says IDFA changes will affect how mobile game developers “optimize lifetime customer value”

Daniel Harrison
March 23, 2023
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Snap says Apple’s changes to IDFA will interrupt demand; Unity says IDFA changes will affect how mobile game developers “optimize lifetime customer value” — – Snap and Unity Software, which reported fourth quarter earnings after the bell Thursday, both warned of the upcoming impact …

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