Snap says Apple’s changes to IDFA will interrupt demand; Unity says IDFA changes will affect how mobile game developers “optimize lifetime customer value”

• Daniel Harrison
• March 23, 2023
• 11

snap apple idfagrahamcnbc Snap says Apple's changes to IDFA will interrupt demand; Unity says IDFA changes will affect how mobile game developers “optimize lifetime customer value”  —  - Snap and Unity Software, which reported fourth