For Lacoste, tennis is always a focal point. The L003 Neo is the newest lifestyle sneaker from the brand founded in 1933 by legendary French player Rene Lacoste, who has embraced all things tennis. Moreover, what was the source of that motivation? A ball for tennis. There is no higher level of tennis than that.
“Catherine Spindler, the deputy CEO of Lacoste, explains that the new sneaker’s design language was inspired by the effortless rolling and bouncing of a tennis ball. This silhouette was developed with mobility in mind.”
Spindler claims that despite having a number of other colorways ready for the L003 Neo release, they couldn’t help but adopt the “more literal and highly noticeable tennis neon yellow colorway.” This provides us with a near-verbatim model for a tennis ball.
Spindler claims that even in its lifestyle products, Lacoste maintains a focus on the future while paying homage to the company’s heritage in tennis. They incorporate tennis into their creative process, she says. In addition, tennis is more than just a game to us; it’s a way of life that permeates every aspect of our being.
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By sponsoring top-tier men’s players like Novak Djokovic and Daniil Medvedev, Lacoste has ensured that it will continue to be prominent in the sport. In recent years, Lacoste has acquired Tecnifibre, a performance tennis brand, and released an on-court performance tennis silhouette, the AG-LT 21 Ultra, which is worn by Medvedev.
Spindler boasts that his company has the best athlete in the world as one of its “athlete ambassadors,” and that the company has developed “groundbreaking technologies” to help the athlete reach new heights in performance. “On the other hand, we can expand upon and share the tennis values while venturing into uncharted creative territory through the medium of fashion. We incorporate references from both tennis idioms into our designs, blurring the lines between fashion and athleticism.”
The L003 Neo is no different, as it combines elements from the high fashion and high performance sports industries.
The L003 Neo takes design cues from the world of athletic performance, with features like oversized meshes, neoprene, and technical trims. There are also fashion-based materials like exposed foams, suedes, and leathers. Above the trendy chunky outsole, the crocodile can be seen on the outer heel. Spindler says, “What’s new is how we’ve mixed these two expressions of tennis on the L003 Neo.”
Whether it’s the neon yellow of a tennis ball or the neon red, turquoise, and many other hues, the L003 Neo’s colour range is a mashup of performance and fashion.