Swimply, a marketplace for renting private swimming pools, raises $40M led by Mayfield, seven months after raising $10M

Swimply, a marketplace for renting private swimming pools, raises $40M led by Mayfield, seven months after raising $10M  —  The concept of creating a marketplace for underutilized assets that can turn into a meaningful business for hosts is not a new one.  And there is no higher profile of how successful that model can be than Airbnb.