A voter turnout group says Facebook served 36.8% of their conversion ads to iOS users after Apple’s ATT change, down from 63.6%

Daniel Harrison
March 31, 2023
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A voter turnout group says Facebook served 36.8% of their conversion ads to iOS users after Apple’s ATT change, down from 63.6% — Tatenda Musapatike is as familiar as anyone with the way Facebook’s political ad system works. During the 2016 election and the 2018 midterms …

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